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What is Waterfall Enrichment in LeadCRM? And how to Set it up?

User-controlled waterfall enrichment combines LeadCRM's 700M+ database with 20+ vendors for 95% data accuracy vs 85% single-source.

Bhavin Mehta avatar
Written by Bhavin Mehta
Updated over a week ago


🌊 What is Waterfall Enrichment?

Key Benefit: Waterfall enrichment maximizes data completeness by sequentially querying multiple user-selected data providers until all required lead information is found - achieving up to 95%+ success rates vs single-source accuracy.

Waterfall enrichment in LeadCRM is a user-controlled, multi-layered system that enhances incomplete lead data by cascading through multiple data providers in a sequence you define. While LeadCRM's built-in enrichment gives all users access to a 700M+ profile database, waterfall enrichment allows you to combine this with 20+ external vendors for maximum data coverage.
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​🔍 How Waterfall Enrichment Works

Multi-Source Search Process

LeadCRM is directly integrated with 20+ industry-leading data partners, giving you access to the most accurate and up-to-date contact information. Insert API keys of each tool & save it.Instead of relying on a single source, we've built a smarter, multi-layered system that searches and verifies email addresses across the world's top B2B data providers—all within one seamless process.
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Two-Stage User-Controlled Process

Stage 1: Sequential Data Enrichment

  1. Primary Query: LeadCRM first searches its built-in 700M+ profile database

  2. User-Defined Cascade: If data is missing, automatically queries the next vendor in your custom sequence

  3. Provider Selection: You choose which vendors to include from 20+ options

  4. Completion: Process stops when all required fields are found or all your selected vendors are exhausted

Stage 2: Email Verification Subflow

  1. Data Validation: Once email addresses are found, they're passed to email verification services

  2. Quality Check: Verifies email deliverability with best accuracy rates

  3. Final Approval: Only verified, valid emails are marked as complete and synced to CRM
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    PS: You dont need to add email verifier for LeadCRM as all our data is real time verified. And you get a credit refund in case we can not verify data or data given is below 90% confidence score.


Supported Data Providers & Accuracy Rates

Built-in Foundation

  • LeadCRM Database: 700M+ verified profiles (included for all users NO API Key Required)

External Integrations (You choose which to use)

Vendor

Specialization

Accuracy Rate

Your API Key Required

LeadCRM

B2B contact database

93%+

NO , Included in your Plan

Apollo

B2B contact database

85%+

✅ Yes

ZoomInfo

Enterprise intelligence

90%+

✅ Yes

Hunter.io

Email finder service

85%+

✅ Yes

Datgma

European market data

80%+

✅ Yes

RocketReach

Professional contacts

85%+

✅ Yes

SignalHire

Phone number enrichment

80%+

✅ Yes

Clearbit

Company intelligence

85%+

✅ Yes

People Data Labs

Identity resolution

85%+

✅ Yes

User Control: You define which providers to use and in what order - complete flexibility over your enrichment strategy.


PS: Not every user needs Waterfall enrichment, this only required for users who want even better coverage and want to make sure no data is missed. For most of the users Inbuild enrichment is enough and powerful for most scenarios.


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🛠️ How to Set Up Waterfall Enrichment (Step-by-Step)

Step 1: Connect Your Data Providers ⏱️ 5 minutes

  1. Choose Your Providers: Select from 20+ available data partners

  2. Insert API Keys: Add credentials for each tool you want to use

    • Apollo API key → Save

    • ZoomInfo API key → Save

    • RocketReach API key → Save

    • Hunter.io API key → Save

  3. Save Configuration: Your provider network is now ready

Step 2: Configure Your Waterfall Sequence ⏱️ 5 minutes

  1. Set Priority Order: Drag and drop vendors to customize your query sequence

  2. Configure Usage : Set Email Only / Phone Only or Both Mode.

Step 4: Enable Email Verification Subflow(optional) ⏱️ 2 minutes

  1. Connect your Email verifier vendor via API key and Save.

  2. Choose Verification Service: Select from integrated email verification providers

  3. Enable Auto-Verification: Turn on automatic email validation after enrichment

🚀 How to Use Waterfall Enrichment Daily

Once you have setup waterfall, you can simply use them either while enriching contact through individual profile or Sales Navigator Bulk Export. Simple hit enrich and your flow will be executed.

Tip: Read: How to enirch any Linkedin profile while adding into CRM using LeadCRM.
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PS: In case you also want your CRM to be updated with Enriched data (email and Phone), make sure you have setup field mapping correctly so data can be updated properly.
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Real Business Impact

For every 1,000 leads processed:

  • Single-source tools: 850 usable contacts

  • Waterfall enrichment: 950 usable contacts

  • Your advantage: 100 additional qualified leads from the same dataset

LeadCRM's Waterfall Enrichment = maximum data coverage + minimum effort. No more missing contact info. Just verified, ready-to-use data—automatically synced where you need it most.

💰 Pricing & Credit Management

Built-in Enrichment

  • Included: 700M+ profile database access for all users

  • LeadCRM Credits: Flexible pricing from $0.055-$0.075 per lead

Waterfall Enrichment

  • External Vendor Costs: You pay directly to each vendor for API usage

  • LeadCRM Orchestration: Included in your plan

  • Credit Efficiency: Only consumes credits for successful enrichments

Credit Packages

Package

Credits

Price Per Lead

Validity

2,000 Credits

2,000

$0.075

12 months

6,000 Credits

6,000

$0.0598

12 months

8,000+ Credits

8,000+

$0.055

12 months

❓ Frequently Asked Questions

Q: How many data providers should I connect?

A: Unless you need or LeadCRM data is not enough in your region, you dont need to connect any extra vendors. If you have to We recommend starting with 1-3 providers initially. More providers = better coverage, but diminishing returns after 4-5 sources. LeadCRM will guide you through optimal setup based on your industry and needs.

Q: Will this slow down my CRM?

A: No. Enrichment happens in the background. Single contacts enrich in 2-3 seconds, bulk lists process automatically without affecting your daily workflow.
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Ready to maximize your lead data quality? Enable user-defined waterfall enrichment in LeadCRM to combine your 700M+ built-in database with your chosen external vendors, achieving 95%+ success rates with integrated email verification
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If you have any questions you can write to us on [email protected]

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